Sound Investment:

The combination of the local music industry with music-influenced tourism and supporting industries accounts for over $1.3 billion in top-line revenue (output) generated. This includes $497.6 million from the local music sector and $840.5 million from music-influenced tourism and supporting industries.

Total earnings (wages paid) from music-related activities are approximately $82.3 million for direct jobs in the music sector. When including music-influenced tourism and supporting industries, total earnings reach over $380 million.

Combining all music-influenced economic activity in 2024, an additional $5.62 million in tax revenue was generated for the City of Columbus.

The total economic output coming directly from the music sector's footprint in Columbus is approximately $354.8 million.

The success of major festivals and the out-sized role of music tourism in the overall music sector indicate a growing community for the consumption of music. The report references surveys conducted by the U.S. Bureau of Labor Statistics that indicate about 0.05 percent of Columbus employment represented Musical Groups and Independent Artists. This is compared to 0.10 percent represented in Austin, TX and 0.37 percent in Nashville, TN. 

Based on stakeholder survey feedback shared in the 2024 Greater Columbus Music Census, key challenges include limited performance opportunities, a shortage of full-time music jobs, income instability, affordability concerns and the need for more diversified revenue streams for artists. There is also a need for greater unity among leadership and a more prominent emphasis on music within the city’s branding and tourism efforts. 

While the report does not directly state the monetary impacts, Central Ohio is home to various major music festivals and concerts throughout the year, and the increased demand for hotels, restaurants and transportation generates significant economic ripple effects.

Approximately 5.1% of visitors to Columbus are influenced by music, either as a primary or contributing factor in their travel decisions. This equates to $418.3 million in direct visitor spending, supporting jobs in lodging, food and beverage, entertainment, and retail.

The selection and branding of a music district should have a high concentration of music venues and clubs, potential to attract related businesses (restaurants, retail, lodging, etc.) and reflect Columbus’ unique cultural identity. The process should be authentic and build on local strengths rather than copying other cities.

Establishing a vibrant music district within the city would attract more visitors and residents, increasing foot traffic and fostering cross-promotion and collaborative events among businesses.

Capacity-building investments should focus on developing both local audiences and artists, increasing the visibility of Columbus as a music destination and ensuring measurable growth in jobs, economic impact and community engagement with the music community. 

To build a thriving music ecosystem, Music Columbus and related organizations need dedicated funding streams (like the Admissions Fee), strong partnerships with prominent organizations attracting visitors, and clear goals for audience and artist development.